Provided by Sazerac

Localising a super brand with Southern Comfort

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To tell the story of one of America’s most loved whiskey brands in Germany, Scene developed a strategy to localise the brand, launched a local language website and built a campaign through our content and media programmes to show consumers how Southern Comfort was their ticket to the easy life.

Smart
Website
Platform

Brand
Localisation
Programme

Editorial
Content
Programme

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"Scene has been an invaluable partner in the repositioning of Southern Comfort in Germany, enabling us to quickly integrate local relevance through developing deep connections with our target consumers through clearly defined strategy, engaging digital content & result focused tactics"

Matt Mey, Marketing Director Europe, Sazerac

Establishing 
e-commerce
for a 70 year old brand with
Consorcio

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Launching an e-commerce presence after 70 years in business was a huge step in Consorcio’s story. Using the Smart Website platform, Scene built Consorcio a new digital hub, telling Consorcio’s story through an editorial programme of content driving e-commerce conversion in a robust, engaging and beautiful way.

Smart
Website
Platform

Editorial
Content
Programme

Paid
Media
Programme

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“Scene has helped us to take the 70+ years of heritage we’ve built in Spain and Italy into the UK market. The website platform and integrated services have allowed us to get set up and start selling directly to our customers quickly and efficiently”

Eduardo Sanfilippo, Marketing Director, Grupo Consorcio

Myth busting CBD and launching a new skincare brand with Dermactiva

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Launching a brand from scratch can be a daunting prospect, but Dermactiva were able to quickly translate their brand into a beautiful website with full e-commerce capability with Scene. Our editorial content programme helped build trust in the brand and bust some of the myths around CBD. In addition, our SEO programme combined with our high performing platform is quickly establishing their presence in Google in a super competitive market.

Smart
Website
Platform

Editorial
Content
Programme

SEO
Programme

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“Scene has transformed our growth. We’re no longer hamstrung by developer availability and our marketing is so much more joined up. Having access to content experts to help build campaigns and then the site infrastructure built to optimise that content is a game changer.”

Janice King, Co-founder and CEO

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“Scene has transformed our growth. We’re no longer hamstrung by developer availability and our marketing is so much more joined up. Having access to content experts to help build campaigns and then the site infrastructure built to optimise that content is a game changer.”

Janice King, Co-founder and CEO

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“Scene are clearly demonstrating the way content marketing should work; the scientific rigour that underpins the process has already reduced our cost-per-registration by 25%.”

James Allum, Chief Commercial Officer, Freemarket FX

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“Scene is a powerful tool for us to deliver relevance and performance in our local markets whilst ensuring global consistency.”

Jose M Rantica, Global Brand Director, Buchanan’s, Diageo

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“Building cultural relevance and what our brands stand for is paramount. I’m really excited about what we’ve built on using Scene and how it can easily expand across our portfolio and markets.”

Olga Martinez, Board Director, Famiglia Griffo

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“Scene has been an invaluable partner in the repositioning of Southern Comfort in Germany, enabling us to quickly integrate local relevance by developing deep connections with our target consumers through technology, a clearly defined strategy, engaging digital content & result focused tactics.”

Matt Mey, Marketing Director Europe, Sazerac

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“Scene plays a pivotal role in our development as a content-orientated lifestyle brand and translates the subsequent engagement directly into sales. I look forward to continued work with Scene as we further grow the Swingers business”

Matt Grech-Smith, CEO, Swingers

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“Scene has helped us to take the 70+ years of heritage we’ve built in Spain and Italy into the UK market. The website platform and integrated services have allowed us to get set up and start selling directly to our customers quickly and efficiently”

Eduardo Sanfilippo, Marketing Director, Grupo Consorcio