Our Smart CMS

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Created for experts
by experts

Years of building websites led us to the conclusion that the main cause of inefficiencies is that none of the CMS platforms out there actually follow the real-world process for creating and developing websites; instead, they are mostly just sophisticated upload interfaces.

Therefore, we made the decision to create a toolkit that’s made for designers with entirely no-code, which ultimately makes website construction easier, faster and more enjoyable.

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"It’s more important to build something good than something novel; it’s also much harder"

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Website creation

Every website is made up of multiple different components, which can be thought of as layers.

Each of these layers involves the collaboration of different technical and non-technical specialists in order to deliver a finished website.

For a clear understanding of the efficiency and sophistication of Scene’s no-code tools, let's examine the various approaches to implementing these layers.

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Traditional & low-code approach

Front-end developers spend a lot of time making a series of UI code tweaks, turning designs into working websites.

Designers then spend more time verifying that each new iteration matches the designs they created.

This dance back and forth between designers and developers continues in a seemingly endless feedback loop.

The complexity is multiplied by the lack of proper responsive design management in commonly used design tools.

Scene no-code approach

Our design tools eliminate the hassle by allowing prototyping websites directly in the Smart CMS. The output is a responsive website that can be reviewed and approved directly by brand teams taking engineering teams out of the process.

Our ever-growing library of building blocks includes all required components for ecommerce, content marketing (blogs) and corporate content. If there's something missing - it's easily added.

Content creation

Traditional approach

Website content is typically created using standalone text editors that sit outside web design (styleguide, layout), as CMS platforms lack capabilities necessary for the creative process (real-time collaboration, commenting, versioning etc.).

This results in content that doesn't work properly in the context of the layout or design and doesn't work across all devices. This then means a significant amount of back and forth across different tools to modify and rectify.

Scene approach

We've designed a solution that removes these iterations and offers a comprehensive suite of content editing tools that are familiar to editors, all within Scene's Smart CMS.

Provision of real-time collaboration, versioning, machine learning-based paraphraser, keyword coverage, cross-device testing, content approvals and more. All in a wysiwyg web-page environment to enable building content within actual design context.

Website structure

There is no single, ideal website structure as it depends on the use-case


Most commonly used CMS's are either use-case specific or they provide a limited range of rigid schemas.




With a headless approach engineers have to be involved in order to implement a custom URL routing (based on business requirements defined by domain specialists such as UX and SEO).

Scene website structure

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Provision of an interface (such as OSX finder, MS File explorer) that everyone is familiar with. Domain experts can use this tool to design any custom website structure without having to consult with engineers.

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Robots, sitemaps, password protection, redirects and much more are easily manageable through various automations, making sure nothing gets left out, such as missing redirects after a URL change .


Our in-house CMS is SaaS developed and maintained by Scene hosted on AWS. All websites being full exportable into static files distributed via CDN; enabling us to comply as required.

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OWASP standards

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Regular penetration testing

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SDLC (security) best practices

We take security seriously